Using HootSuite To Promote Your Online Business Twitter
LocalNet360-According to a recent article on Online PR News, the increasing popularity of the social media site Twitter makes it a growing medium that can be used to market your business out to potential consumers. While it’s still early for most small businesses to buy into the concept of social media marketing, the truth is that now is the time to get started. This article will discuss the benefits and best methods of using Twitter and HootSuite to help promote your business.
Marketing Using HootSuite- Good Or Bad?
The use of Twitter is growing in popularity and many large corporations are taking advantage of this new niche market and reaching out to potential and current consumers through a series of online ads on these sites. Everything from breaking company news to special promotions and coupons can be “Tweeted” about and posted on the site, and there are a number of applications and services to make this easier on your company.
A popular application and/ or service for Twitter is HootSuite.
You can use this third-party Twitter platform to divide the work. HootSuite provides a way for one person to manage multiple Twitter accounts with multiple users for free. You can get started by simply adding your Twitter account and invite others to collaborate with. This saves a lot of time if you want to be available to answer any questions people may have or just send out a general answer to everyone in your network. You can also monitor what going on in your industry and create reports.
HootSuite is a way to keep better in touch with other members of management or specific people within your network. With localization available in English, French, Japanese and Italian, your company will be able to communicate in a whole new way for everyone to understand. You will have access to special features, such as being able to create assignments and designate them to all or just one of your multiple accounts. There are other functions such as updating multiple networks in just one step by using Twitter, Facebook, LinkedIn, and others.
Of course, this is but an example of how social media sites can be used for marketing the products and services of small businesses. And that should the market for social media marketing continue to grow in popularity as suggested by Online PR News, many small businesses can begin to use this inexpensive resource to help grow their businesses regardless of whether they develop specific promotions or choose to use social media in a more general way such as highlighting the company’s products or services.
As you begin to develop and/or expand your presence on the Internet for your business consider this: Websites and/or services like Twitter are good solutions to help jumpstart your marketing campaigns online. However, you will need to develop more comprehensive strategies, since no one way will work for all businesses as you begin to build a customer base that you can then market to online on a regular basis. As stated earlier in this series, in order to rise above the crowd you will need more than just a website. Therefore, implementing several Internet based solutions over the next 12-24 months will be critical to the long term success for virtually every small and local business in America.
Internet Marketing by LocalNet360
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Rudy Camp holds a BSBA in Business Administration with a Minor in Marketing. He spent 25 years in the Telecom and multimedia Yellow Pages Publishing Industry in sales, training, management and Senior Officer Capacities including having served as CEO of a multi-state Directory Publisher with over 30,000 customers. He is the founder/CEO of LocalNet360 and the company currently serves local and national clients with Internet Marketing solutions. Additionally, Mr. Camp participates as part of an independent consulting team that assists investors and business groups with business plan development including historical and projected financial data, research and analysis and other services used in venture capital and private equity funding transactions.