Multilingual SEO

Getting to the first page of Google and other search engines is an ambitious and daring enterprize, but very much doable if we follow certain rules, pull the right triggers, and apply the correct techniques. We live in the Internet age and not a single company in the world can afford the luxury of not using the internet to promote its services, unless we are talking about selling hot pies on the streets. Having a nice website with correctly applied search engline optimization procedures is all it takes to get your product to a wide clientele or quite frank, to the whole world. And if you top it up with ocassional quality online marketing campaign you are in for some serious business.

For those who want to go beyond that, there is a brand new playground of Multilingual SEO.

It is considered to be a popular new method of gaining worldwide recognition for a website. And it does make sense knowing the fact that more than half of the world are non-English speakers. Multilingual SEO is a way to increase online revenue and encourage global universal transparency.

Multilingual SEO project is an exciting and rewarding challenge and an individual cultural approach is required to each project in particular to successfully combine the existing SEO techniques such as website optimization, online PR, Link Building, Social Media de-localizing the site as a result and making it global, profesional and user-friendly.

Multilingual SEO is a highly personalized service which involves much more than just translation and keyword optimization; the methodology of the successful multilingual search engine optimization project must include the following key points:

• Analysis of geographical market to identify clientele of greatest potential value to the business.

• Keyword research and SE-friendly language recognition

• Valid HTML data and URL structure

• Quality local link building

When speaking about the link building in multilingual SEO context, it is important to mention that the procedure of building links to websites in foreign language delivers results considerably quicker than link building for websites in English.

It also seems critical to use best ranking foreign language keywords as the link anchor text to non-English language website.

Multilingual SEO cannot be compared with Christopher Columbus discovery in 1492, however in search engines’ eyes, it does open brand new marketing possiblitities in a much more less competitive internet world, still mostly wild and unexplored.

Vlad Hangan

Polilingua.com – Marketing Department

Translation Services

MULTILINGUAL SEO

Since Multilingual SEO has been named as the backbone of any global search marketing campaign, we need to know how to improve our SEO globally and use it to drive targeted traffic to our site.

Here we can provide you with some tips on how to make it as successful as possible. These tips are commonly applied to websites not just with the freelancers but also with the top companies who mainly use Multilingual SEO as their source of traffic.

Language in every place has its own slang, metaphor, and abbreviations. Word per word translation can’t identify another country’s slang or transfer the massage that you want to bring across. Hence it is a must to hire a professional local marketer to localize your content, campaigns and keywords you should target. According to statistics, 78% of internet users do not speak English, but still we concentrate all our SEO affords for the English speaking audience.

Hiring a professional local marketer maybe costly but using auto translations will surely not achieve the same results and ranking. It is always better to hire a native speaker to do the job.

To optimize for different local search engines, we need keywords that apply to our industry and have high searches in the targeted regional search engines we are trying to rank in. To choose the right keywords you can’t rely on dictionaries or auto translation software. You would need to approach someone familiar with the language and ranking for the local search engine, in order to target the best possible keywords. It is important to make the keyword as specific as possible.

Another big factor in Global SEO is getting a country specific domain, which gives you a greater chance for top ranking on local search engines.

This is most important if you have other international companies competing for the same keywords. Global SEO is all about techniques, and proper preparations.

These are mainly the most common technique for multilingual SEO. Surely we can attract more local visitors, if we present valuable content, in their native language and written by native speakers. Localized sites, campaigns and marketing techniques will boost your global exposure and drive more relevant traffic through your site. Regardless of the targeted market, these tips have never failed to help companies succeed on a global level.