Personal Branding – The Importance of Personal Branding
Personal branding is defined as the procedure in which people as well as their profession and business are graded as brands. It is quiet well known that earlier self-aid management methods were just about self-reformation. The concept of personal branding states that achievements and success arrive at your door from self-promotion and publicity.
As per the experts, the term personal branding was coined and utilized in the year 1997 in an article written by Tom Peters.
Personal branding concept usually includes the diligence and covering up of one individual’s name to several product names. For an instance, real estate celebrity Donald Trump actually utilized his last name or surname broadly for his buildings as well as the products that he supports.
In today’s world, two different types of people exist. The first type is that who exactly understands and acknowledges the meaning of personal branding and even apply it for success.
Others are the ones who are not at all aware of this aspect. They are completely exhausted with business pressure.
The Process of Personal Branding
The process is simple but creative. Just think of a person about whom you wish to create a personal brand. Note down the tangible and palpable qualities and attributes of that person which are responsible for making him or her unique and different from the crowd. For example, Coke and Pepsi have similar physical properties, weight and color but there is something unique in both of them. They both are different in taste and name.
The experts in personal branding think over the characteristics of the individual or product which are not immediately evident but may be present in the form of sense of humor, experience, disposition talent… you must have understood the idea.
Some visible portion of the business or an individual is connected and merged with some invisible portion and elements in order to create a competitive personal branding.